CarsonWatch is Hiring! Digital Communications Associate

Public Advocates Inc., a bold and highly regarded civil rights law firm and policy advocacy group, seeks a savvy Digital Communications Associate to join our team leading the newly formed national CarsonWatchpartnership.  CarsonWatch is a collaboration of Public Advocates with four other partners – the Lawyers Committee for Civil Rights Under Law, PolicyLink, Poverty and Race Research Action Council and the Right To The City Alliance.  The initiative, successfully launched in March 2017, is aimed at promoting a progressive vision of housing justice locally and nationally, while resisting efforts to weaken critical housing and community development programs that benefit millions of families.

Our ideal candidate understands how to use social media to activate and grow an audience and is capable of working creatively and productively at the fast pace required in digital communications.  They are also self-motivated, organized and highly dependable.

This part-time (20 hours/week) position is currently funded for one year and is subject to extension based on continued success in our fundraising efforts to secure the funding needed to continue the project and this position.  The Digital Communications Associate will report to the CarsonWatch Project Director.  We will consider applications from telecommuters; unfortunately, we do not offer assistance with relocation or home office expenses.


  • Digital Media:
  • Manage web and mobile content for – review content daily, draft and publish content in proactive consultation with Project Director, other staff and, in some cases, external project partners
  • Keep abreast of news on Department of Housing & Urban Development (HUD) budget cuts to feature and amplify local voices fighting HUD cuts through social channels
  • Produce and publish social media content including visual content via Facebook, Twitter, YouTube, MailChimp and other platforms
  • Support project communications team in designing and executing special web events (e.g., webinars, petitions, calls to action) to actively grow and engage web audience and motivate them to action
  • Maintain blog post schedule with partners and promote blogs via Twitter and e-blasts
  • Maintain and develop social relationships with trans-local groups; actively monitor and re-tweet their posts throughout the week
  • Use search engine and other performance data to optimize the project’s online presence
  • Work with Project Director to implement and monitor paid and earned advertising campaigns and identify opportunities to build greater awareness
  • Coordinate integrated rapid response posting for breaking news – post re-cap or response to website then amplify with social media and possibly boost with ad budget
  • Other Communication Support:
  • Actively keep abreast of other relevant media presences that might influence this project
  • Work with external public relations firm to implement awareness building campaigns
  • Create communications assets/products using graphic design or work with contracted graphic designers on said products


  • Dexterity if not expertise with web publishing and social media platforms (e.g., WordPress, Twitter, Facebook, MailChimp) and management tools (e.g., Google Analytics, Hootsuite) and demonstrated savvy with integration across platforms
  • Minimum of 2-3 years of experience in digital communications and demonstrated understanding for effectively leveraging digital tools to spur action; experience growing a user/follower base through social media
  • Ability to quickly and capably generate accessible content, sometimes distilling from more complex information sources; experience designing social media assets; strong writing, verbal, interpersonal communications skills; talent for editing, fact-checking and proofreading
  • Experience and skill managing short deadlines and multiple, simultaneous and unanticipated tasks; demonstrated initiative in assigned work areas; flexibility and ability to handle ambiguity will be necessary
  • Strong follow-up and work management skills; includes keeping supervisor regularly informed about workflow
  • Preference for one or more of the following:
    • Passion for using digital communication as a social justice advocacy and mobilization tool
    • Demonstrated creativity in the approach to generating social media assets
    • Experience working with community-based organizations to address the needs of low-income populations

Qualities expected of all Public Advocates staff include integrity, high professional standards, commitment to progressive social change and working successfully with diverse colleagues, clients and community partners.  This includes active participation in promoting healthy workplace culture through our organizational diversity initiative.  We value cooperation, candor, flexibility, resilience, optimism, curiosity and sense of humor.

Compensation & Work Setting

Competitive salary range (for full-time equivalent) starts at $42,000 and salary is commensurate with experience.  Pro rata benefits include health and dental insurance for employee and eligible family members; life and long-term disability insurance; generous vacation; and 403(b) retirement plan.  Office located on the Embarcadero near the Ferry Building in San Francisco, convenient to public transportation (we offer access to tax-advantaged commuter benefits).  Telecommuting is a possibility for the right candidate.

Application Instructions

Applications welcome immediately.  To be considered, applications must include: 1) a written piece that a) explains your specific interest in this role, b) addresses how your identity and background have informed your interest in Public Advocates and c) describes a social media campaign you have worked on that will help us understand your qualifications (please include links and/or other work samples); and 2) a resume.  Submit your application (and/or questions) by email to

Public Advocates seeks to fill this position with someone who shares our values, including our organizational commitment to diversity.  We encourage all interested individuals to apply — especially people of color; women; people from low-income backgrounds; people with disabilities; people who are lesbian, gay, bisexual or transgender or anyone belonging to any other federal or state protected category.  Read our Diversity Vision Statement here.